Informant Theme Website

The Content-Driven Lofty Website for Local Authority

The Informant Theme is built for agents who act as the local source of truth. This theme is designed for agents who consistently blog, post updates, and share what’s happening in their market — positioning themselves as the go-to voice for the area.

It’s perfect for agents who want their website to feel like a local real estate newsroom.

Push play to see a site walk thru

Contact Us

Built for Blogging, Updates & Local Insight

The Informant Theme is structured around content first, making it easy to publish:

Market updates
Local news and changes
Community spotlights
Housing trends and insights

Instead of just showcasing listings, this theme builds authority through consistent, relevant information that keeps people coming back.

Turn Content Into Traffic & Trust

This theme is built to drive organic SEO through consistent blogging and create shareable content for social media.

Over time, it builds traffic, trust, and positions the agent as the go-to voice for what’s happening in their market.

Built Inside Lofty - Fully Connected

Every Informant Theme website is built directly inside Lofty:

Blog posts connect to lead capture forms
Readers are routed into Smart Plans automatically
Content feeds your CRM, not just your website

This turns content into a real lead-generation system.

Get Started Today

Informant Theme Website Examples

Click on an image below to see the live site

This section showcases real Informant Theme websites where agents publish blogs, updates, and local insights using the same clean, repeatable structure.